Was reading a post on alt.internet.search-engines (newsgroup) called “SEO certification” which had gone a little off topic, had gone on to basically how to show you are a good SEO consultant by showing your rankings (SERPs). I started to respond, but thought it would be better on the SEO section of the blog (some new much needed SEO content)-
Someone said to show you are a good SEO consultant make a site that ranks well for some SERPs. Another poster (a self proclaimed ethical SEO expert) agreed rankings is the way to go giving a easy SERP as an example and that got me started-
If you want to look like an SEO expert and show off he’s right. It’s quite easy to get SERPs that sound great on paper, Number one out of 2,000,000 sounds like you must be an expert at search engine optimization, but every website has SERPs like that and a lot are worthless because they have no traffic!
I think you’d all agree SERPs for
Are going to pull in a load of traffic, big SEO comment spammer keywords. So this newish page of mine might get some serious hits for relevant SERPs-
The home page has a nice SERP-
Phentermine, Xanax and Blackjack.
Top 5 out of almost 4,000,000
But it’s worthless since no one will search for “Phentermine, Xanax and Blackjack” (with or without the quotes) other than the odd person reading this blog :-). But it would look good listed on an SEO companies website showing how good their consultants are!
Now the above one is so obviously no traffic that it’s not a good example, but it’s no different to this one-
web site promotion expert
How many visitors does the “web site promotion expert” SERP get a month? Very low.
Since it’s so low how can it be honestly used to show off how good someone is as an expert or consultant?
Don’t get me wrong the web site promotion expert SERP isn’t a completely worthless SERP (like my example above) but it’s not the sort of rankings a real website owner looking to part with their hard earned cash wants to see as proof that, that SEO consultant is the real deal.
A better example is this list of worthless SEO phrases found on another SEO consultants (cough) website-
SEO software reviews
I’d be surprised if these pull in 100 visitors per month between them, but they sound good to a potential SEO client looking for SEO services, does this make the owner of the site good at SEO, an expert SEO consultant? I don’t think so, maybe a marketing expert, but certainly not an ethical SEO expert.
Those types of unethical SEO SERPs lists can be used to con potential clients into thinking the SEO company or individual SEO expert is good at search engine optimization, I’ve lost count the number of times I’ve viewed self proclaimed ethical SEO firms sites with dishonest lists like those.
I just made one as the title of this post-
SEO Consultant Ranking
If this page goes top 10 for the SEO Consultant Ranking SERPs does that make me an SEO Guru? Of course not, it’s not a money SERP.
My approach on this title was SEO Consultant plus as few words as possible for it to make sense. Think it’s about time I had another top 5 SERP for SEO Consultant (have had three sites in the top 5 over the last few years) and this page will be the next one :-).
The real measure of success is targeted traffic that converts, but we’ll leave the converts out of this since most SEO’s don’t have full control over how the site uses the traffic, so we’ll just go with targeted traffic which SEO’s do have some control over.
There are sectors where the only realistic way to gain a lot of targeted traffic is to gain the top hardest SERPS. These are areas where the majority of searches will tend to use a very small number of search phrases to find a web site. These are a bitch to SEO since you tend to need high PR (lots of links) and adding lots of new content doesn’t help because there aren’t many new relevant SERPs to go after. I try to stay away from web sites that need the hardest SERPs, but do have clients with sites like those and they are always a struggle to keep the relevant traffic pouring in.
Then there are the sectors where there is so much traffic you can completely ignore the top SERPs, this is where smart SEO consultants should put their time and effort because if you do all the right SEO things you are guaranteed targeted traffic. Those are the types of sites I own, why waste time building a site that can’t pull in over 1,000 visitors per day without having to get it’s home page to PR7 when the same PR can be spread over half a dozen sites that can easily pull in over 1,000 visitors per day each.
How many readers (especially SEO consultants) see over-
10,000 targeted visitors per day from all their sites?
10,000 targeted visitors per day from one site?
10,000 targeted visitors per day from more than one site (so at least two sites with at least 10,000 targeted visitors per day each)?
I can say yes to all of those questions, does that make me a good SEO consultant?
One of my 10,000+ visitors per day sites has a PR5 home page, doesn’t have the top SERPs, but does gain a lot of low traffic SERPs due to adding lots of varied content. The varied content is the key, the sector has so many SERPs add the right content and you gain the targeted traffic. Obviously you still need the content optimised and links/PR, but PR5 home page isn’t that hard.
My main SEO company site though sucks in comparison, averaging around 750 visitors per day with the odd 1,000 visitors per day (July stats) yet has roughly the same amount of PR (probably a little more) as the site above. As a side note the traffic isn’t converting currently because I turned off the SEO quote forms months back from pages like Expert SEO Consultant Retainer Plan (email spammers managed to compromise them) and because I’m not looking for new clients (too busy) I’ve not added alternatives (I should as it looks unprofessional, but then I’ll have to turn potential clients away).
The main reason the SEO site above doesn’t do as well in traffic terms is because it’s not a high traffic sector. SEO isn’t what I’d call very low traffic either, but most SERPs tend to include a small number of keywords-
- Search Engine
This limits the content that will pull in targeted traffic, there’s only so many times you can mention search engine optimization before it goes spammy!
Anyway, my point is it’s easy to make yourself look good as an SEO expert by making up SEO SERPs with millions of pages listed, but those don’t pull in traffic and if you are looking for an ethical SEO consultant or company to optimize your sites try to avoid the unethical SEO companies that use lists of traffic free SERPs.