Direct Line Car Insurance Not Good Value

Posted by SEO Dave on June 7th, 2007 at 08:50am

This is going to be a bit of a moan about Direct Line Car Insurance rates to be honest, though I’ll try to make it a Direct Line Insurance Review as well.

I’m not a big car user, since I have a home office I tend to work from home most days, so a week can pass between using my car. I sometimes use it so little that the battery goes flat, so a car isn’t exactly important to my life style (would rather walk), that said I couldn’t live without one so car insurance is a necessary evil

Car Insurance Renewal Due

Anyway, my car insurance renewal with Direct Line Insurance was due last month, but their quote had gone up again despite moving to a safer area on the UK East coast and NEVER making an insurance claim! According to Direct Line sales staff Skegness (small holiday town) has a higher crime rate than Grimsby (large city)!

I went with Direct Line about 5-6 years ago because they are a well known UK insurance company and gave the cheapest car insurance quote. But for the last few years the rates have gone up a little when it really should be going down, the car is aging, I’m aging and I’ve never made an insurance claim.

Have at least 5 years no claims bonus!

Safer Area = Higher Car Insurance!

Last November we moved from Grimsby which I just heard on SKY News (prompting this post/rant) is a UK hot spot for car crime (we lived next to a street locally called Murder Mile!) to Skegness (bought a house we are renovating) which I think most would agree will have less car crime than a city like Grimsby (both properties have a drive, so no other difference) and so car insurance should be cheap here. When I informed Direct Line of the move the insurance premium was increased again, not by much, but it adds up over time!

So with the renewal due it was time to review my options and do a little car insurance comparison shopping.

A neighbour told me his car insurance (from Halifax Car Insurance) was under £150 a year and his car is more powerful, Direct Line’s renewal insurance quote was over £200 a year, so gave the recommended insurance company a call and saved myself over £70 a year!

Now paying £135 a year for car insurance, so much happier. Check them out for yourself at Halifax Car Insurance.

Next I have to find a new insurance company to insure my Transit Van before the end of July (the company insuring the car doesn’t insure vans). So if anyone knows a cheap UK van insurance company please post it’s name in the comments below.

Direct Line Insurance Sucks!!!

Cheap UK Car Insurance from Halifax Car Insurance

Popularity: 13%

Under Non SEO :-)

15 Comments for Direct Line Car Insurance Not Good Value

1. Jay | June 11th, 2007 at 9:01 pm

Hmmm,

Found your blog post through a search for Direct Line Car Insurance with Google, your article is near the top. How did you do that when most of the other sites are big insurance businesses and insurance comparison sites like http://www.moneysupermarket.com with ten’s of thousands in advertising revenue???

I thought it was impossible to compete with the big boys, yet there you are! What’s your secret?

Jay
2. SEO Dave | June 16th, 2007 at 4:26 pm

Hey Jay,

What can I say I’m an SEO consultant so high search engine rankings like the Direct Line Car Insurance SERP is what I do best :-))

Also not doing too bad for the Direct Line Insurance search as well.

Check out our SEO Quote page if you want to hire me.

David
3. Mirco | July 18th, 2007 at 10:17 am

Well done, with this article you are on top in Google.
4. Ray | August 24th, 2007 at 3:13 pm

I took your advice and got a online insurance quote from the Halifax and it saved me £93 a year!!

So thanks for the car insurance tip.
5. max bradley | November 16th, 2007 at 8:52 am

Finding the right Van Insurance these days can be a bit of exercise. Largely because the market in UK is flooded with insurance companies and each promises the moon. You can find aggressive advertisements (in the print and electronic media) with each advertiser claiming their insurance policies to be the best in world.
6. insurance | December 28th, 2007 at 8:17 pm

Was looking for DJ Insurance, but found some great SEO advice. Thanks. Will explore that part of your site.
7. Car Insurance Agent | January 26th, 2008 at 4:01 am

Just doing some Googling and came across your blog. I’m in the US, so I can’t comment on Direct Line or Halifax, but I’m in the same boat. Work from home, my car gets driven infrequently, but I still have to pay the full rate. A while back (about 9 years) a car insurance company in the US did a test market of charging based on miles driven per year. It didn’t pan out apparently, but it would sure be nice if they brought it back! I’d be paying pennies for my car insurance!
8. Alby | February 13th, 2008 at 10:27 am

I found Direct line very competitive for home insurance but expensive for car insurance, i also run a small company and tried to get business insurance and contents insurance for business premises, but they wouldn’t look at it
9. Krold Just Insured | April 3rd, 2008 at 8:26 pm

Just like Jay, I found your blog post through a Direct Line Car Insurance google search. I wish I have the expertise of you to get my site so well in google rankings
10. Kirt The Insurance Expert | April 19th, 2008 at 10:35 am

Direct Line was the first UK company to offer car insurance online in 1985 and is now a major player in the UK market specialising in insurance products and services. As well as selling car insurance, Direct Line also provide insurance product and services to over 5 million customers in the UK. Direct Line Insurance company is owned by the Royal Bank of Scotland. Though it is expensive but is a very popular insurance company.
11. Car Insurance | April 22nd, 2008 at 2:28 pm

Very good post about Car Insurance. Shopping around saves money. It is Amazing to see companies wants to charge more to existing customers and offer good deals to new customers. Thank you for sharing.
12. Fred The House Insurance Guru | April 24th, 2008 at 5:29 am

There are so many house insurance companies available in the market. Each company offers different types attractive schemes for their existing customers. Everybody should avail of such opportunity. Home insurance is always must for our pretty home where we reside. No one knows when and what will happen with our residence. If sudden loss occurred insurance coveres the damage.
13. Rodney The Car Insurance Guru | April 26th, 2008 at 2:04 am

Direct Car Line is the topmost Insurance company in UK. Direct Line offers you for the different insurance on some discount plans. Direct Line is the first UK company to offer car insurance online in 1985 and is now a major player in the UK market specialising in insurance products and services. Though it is expensive for car insurance but is excellent.
14. Derek The Business Insurance Expert | April 26th, 2008 at 5:36 am

The topic is about Direct Car Insurance Policy and the rates are going to be honest. According to the Direct Line Sales staff the small towns have higher crime rates than big cities. According to
the sources DirectLine is awell known UK comapny having cheapest car insurance policy. It had been noticed that Halifax Car Insurance policy is good and is saving money by doing the insurance at lower price. So check out yourself at Halifax Car
Insurance and saves £70 a year. Some of the companies also do the insurance of Transit Vans.
15. SEO Dave | May 2nd, 2008 at 3:07 pm

Look at all the car insurance link spammers trying to gain links to their sites from this page!

I just love how many insurance gurus and experts that are reading my post, very funny

For the few insurance links spammers that have actually read the comments (most will be using automated software to spam) note how there are no links from the commenter’s name.

I created the WordPress theme that’s on this site (sell it at http://www.google-adsense-templates.co.uk/wordpress-theme-blix-with-adsense-and-seo-optimisation.html) and because of link spammers by default you can NOT add a website URL to your comment and even if you manage to add one through link spamming software the theme doesn’t show it anyway.

So please all you insurance experts and gurus like “Rodney The Car Insurance Guru” stop wasting your time commenting here, it will not get you a backlink or even any click thru traffic.

David