AdSense Revenue

Posted by SEO Dave on May 8th, 2006 at 12:31pm

Time I gave some AdSense tips.

I own a quite a lot of web sites, but most of them are relatively new (like this site as I type this) or not fully developed yet (creating content etc… takes time). Even so I make quite a bit of money from Google’s AdSense program and I expect this to increase significantly over the next 12 months as new sites climb out of the sandbox.

I started with AdSense end of Feb 2004 with my literature sites. I did everything wrong because I didn’t consider AdSense important. So stuck a single AdSense ad on the right menu at the bottom (see heat map below for why it was a mistake) and it’s no surprise revenue sucked (out of 5,000 to 10,000 impressions the sites made just over a dollar at times!!).

If revenue broke over $10 a day I thought I was doing well

I’d made the mistake of doing no research (which isn’t like me!) and this made me think AdSense wasn’t a money maker. That was until April 2005 (all that lost revenue :-() when I got into Amazon affiliate stores.

When I developed the templates for the stores I optimised the AdSense ads placement etc… based on this heat map-

Red means hot, white cold areas. Basically if you put the right ads in the right places of your site you are more likely to make money.

A little bit of my AdSense history

With Amazon affiliate stores you “can” generate quite a lot of new pages which generate a lot of traffic quite quickly. For example one store I added to an existing site resulted in an increase of around 6,000 new visitors per day within a month!

With these new sites I suddenly found my AdSense income sky rocketing over night! Note however this wasn’t a case of registering new domains and filling them with Amazon stores. I tried that as well and it didn’t work because of the sandbox effect what made the traffic was adding the large content rich Amazon affiliate sites to existing sites that already had decent traffic/rankings. Those types of sites would see the new content index and rank quite quickly, while with new domains they languished in the sandbox for a year!

This opened my eyes to AdSense revenue possibilities as with in a period of about 4 weeks daily AdSense revenue had gone from ~$10 a day to over $50 a day! About three months from creating my first Amazon store (April 2005) I had my first $100 AdSense day (11th July 2005 USD101.35). By the end of that month all days was over $100, it was a great feeling to be making well over $700 a week just from AdSense and remember I also had Amazon stores that sold products, so was also making hundreds of dollars a week from their sales!

Through August, September, October, November and most of December AdSense revenue was way above $100 a day, actually made from content ads (not including search revenue which I put little time to) USD17,924.97 between 1st August and 22nd December (averaged USD124.48 a day for that period) and my best day was USD192.01 on October 24th. In the same period the stores also sold almost $200,000 worth of Amazon stock which made me another $16,835.78 in affiliate revenue.

Since then Google has filtered many of my Amazon stores from it’s index, Google thinks affiliate stores are evil so doesn’t want them. Fair enough it’s their search engine and it was nice while it lasted, sniff

So AdSense revenue took a significant dive and as I type this it’s averaging around £45 a day (down $80 from the peek) but back on the rise, which is still a very nice earner indeed.

Two things you should take from my experiences.

1st is ad placement, put your AdSense ads in the right place (see heat map) and you’ll achieve maximum revenue for your traffic. Basically do your research, I find a square or rectangular ad unit at the top of the content works best (like you see on this page), others find a long horizontal ad unit in a similar location works best. The most important factor for both is the location, you want an ad within the red/orange areas of the AdSense heat map.

2nd content is what results in traffic, to do well with AdSense you need a fair amount of traffic. I’m always building new sites and adding as much content as possible.

That said choose the right niche content and small amounts of traffic can generate far more income than large amounts of traffic. For example I mentioned about one Amazon store adding 6,000 new visitors per day to a site, this was Poetry related traffic and I found that traffic did not convert well to AdSense clicks.

That section went live Sept 04 2005. On the 14th Sept it was seeing over 2,000 visitors a day and by the 4th October over 6,000 a day. It stayed that way until November 6th (Google filtered it then). From October 4th to November 6th the section had almost ~200,000 visitors and made just USD257.95 ($7.59 a day).

I’m not complaining at making $250 in a month from a store that took an hour or two to make, but the traffic sucked, low click thru rate, low eCPM all that made up for it was the sheer amount!

Poetry is not a niche that will make a lot of money unless you have a LOT of content like an Amazon store script that creates thousands of poetry book pages for sale and this results in a lots of traffic.

If I compare the same period of time for a store selling kitchen appliances I find the kitchen store traffic visitor for visitor is much better. Same period of time, 40,000 visitors (a 5th as many) made USD424.79 ($12.49 a day $5 more a day!).

That traffic was much better at converting to AdSense clicks and had better eCPM etc…

So if you are creating new sites for AdSense rather than using AdSense on your existing sites do the research, find the right niche that will bring good traffic that converts well.

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